Public sector and municipalities

Older residents read regional and municipal papers and listen to regional radio. Commuters see transit and bus-stop panels. Younger audiences are best reached online — sister company OMNIA MEDIA runs that side. A campaign meant to reach everyone therefore rests on a combination, not a single medium.

Regional media also have the advantage of precise coverage: you do not pay for reach outside the area the information concerns. For a small municipality that may mean the local newsletter, local radio and a few central sites; for a region, a network of regional titles and stations.

Much of public-sector communication, though, runs not through paid space but through newsrooms: press releases on council decisions, answers to journalists’ questions, appearances by the mayor or regional governor. Municipalities and regions are closely watched by media and citizens, and when something goes wrong — an accident, a closure, a disputed contract — a fast, clear response is what counts. So we help with the press office and with crisis communication, and align the paid campaign with both.

A public contracting authority follows the Public Procurement Act, and the procedure depends on the subject and estimated value of the contract. For us that means preparing documentation that can be compared — a clearly described media plan and a transparent price structure the authority can follow.

Media plans for public campaigns also frequently pass through council approval. We build that into the schedule and arrange site and airtime reservations so the approval process does not cost the date.

Campaign money is public and scrutinised by auditors, councillors and citizens alike. A campaign evaluation verifying aired spots, with tear sheets of print ads and photo evidence of posted sites, is a given for a public client.

The output is a report that stands up to an audit and also shows how the campaign actually reached people — the basis for how to inform them next time.