What we do for you
Two pillars: paid media — television, radio, print and out-of-home that we plan, negotiate and buy — and earned media, meaning PR. They can be booked separately, but they do most together: one message, one timing, one overview.
Strategy and planning
Decided before the first spot is bought: who, where, how often and at what price. And checked at the end against what actually ran.
Media strategy and planning
Splitting the budget across TV, radio, print and out-of-home by target audience and campaign goal — before anything is bought.
Read more →02Negotiation and buying
The rate card is only the opening bid. We negotiate terms, book the space and make sure the campaign runs as it was bought.
Read more →03Campaign evaluation
Comparing what was bought with what actually aired, printed and went up — and claiming compensation where delivery fell short.
Read more →Television
The fastest way to reach the whole country. It is traded in rating points — which is where the most is saved or lost.
TV advertising
Buying commercial airtime on national and thematic channels in rating points against your target audience.
Read more →05Programme sponsorship
Linking a brand to a specific programme through sponsorship messages — including ČT1, where no other advertising is possible.
Read more →06Special formats and product placement
Longer presentation formats, product placement and broadcasters’ special offers that take a brand outside the standard break.
Read more →07Online video and smart TV
Advertising in TV groups’ streaming services and on smart TVs — extending a TV campaign to viewers who skip linear broadcast.
Read more →Radio
The medium of frequency and region. A cheap contact that only works when it is heard often enough on the right station.
Radio advertising
Buying spots on national, network and regional stations — at a frequency where listeners actually remember the message.
Read more →09Radio sponsorship and partnerships
Sponsoring shows, competitions and joint projects with stations — the brand as part of the programme, not just a spot in the break.
Read more →Attention the reader chose to give. What decides is the title, the position in the issue and artwork delivered before the deadline.
Print advertising
Advertising in dailies, weeklies and magazines — titles chosen by readership in the target audience, positions negotiated and artwork delivered before deadline.
Read more →11Advertorials and supplements
Paid space in the form of an article or themed supplement — for messages too long for an ad, always clearly labelled as advertising.
Read more →12Regional and trade press
Regional dailies, municipal newsletters and trade journals — where the audience is narrow and reads its title closely.
Read more →Out-of-home
Advertising that cannot be skipped. The quality of a campaign is set by which faces are chosen, not by how many.
Billboards and large format
Billboards, bigboards, citylights and other outdoor faces — chosen by location and visibility, not by count.
Read more →14Transit advertising
Vehicle wraps, posters in vehicles and stations, metro and rail — advertising where people spend time travelling every day.
Read more →15Digital out-of-home
Digital screens on streets, in shopping centres and in transit — with daypart scheduling and no posters to print.
Read more →16Cinema advertising
Spots before the film on the big screen with full sound — an audience that came by choice and cannot switch channel.
Read more →Public relations
Editorial space cannot be bought, only earned. What decides is the story, the timing and the trust of journalists — worth building before you need it.
Media relations and press office
Press releases, handling journalists’ questions and long-term relationships with newsrooms — so the company is covered accurately, on time and from its own material.
Read more →18Bylined articles and interviews
Bylined articles, commentary and interviews with company people in editorial space — built on expertise, not advertising.
Read more →19Press events and product launches
Press conferences, one-to-one briefings and product launches — prepared so journalists leave with a story, not just a goodie bag.
Read more →20Crisis communication
A crisis manual, scenarios and spokesperson training in advance — and fast, truthful communication when something happens.
Read more →21Influencer relations
Long-term relationships with creators, ambassador partnerships and product seeding — chosen by audience and credibility, not follower count.
Read more →22Media monitoring and evaluation
What is said about the company and its competitors, where, in what tone and with which messages — and what it means for the next steps.
Read more →Tell us what you need.
We reply within one business day. The first consultation is free and non-binding.