Paid and earned media under one roof
OMNIA PR is the youngest company in OMNIA GROUP. Media was bought within the group for years under OMNIA MEDIA; but buying space has a different economy from performance campaigns — it handles other people’s money in large volumes and rests on relationships built over years. So it now has a company of its own — and alongside it public relations, because what cannot be bought can be earned, and both work best to one plan.
- 24
- years of OMNIA on the market
- 5
- media types: TV, radio, print, OOH
- 22
- services in media buying and PR
How we approach the work
Negotiated terms belong to the client
Whatever is negotiated with the media — a discount, bonus space, a better position — works in the campaign’s favour. We build the plan around where it reaches the audience best, not around whom we find easiest to deal with.
The plan starts with the goal, not the rate card
Launching a product, defending market share and recruiting in the regions are three different briefs and lead to three different media mixes. Without the goal on paper, planning shrinks to buying whatever is discounted this week.
Negotiation is work
The rate card is the opening position. Seasonal indices, position surcharges, volume terms, cancellation windows and what happens when dates move are all negotiated — and that is where tens of percent of the budget are won or lost.
We check what actually ran
After every campaign we compare the plan with reality: spots, times, positions, reach. Under-delivery is settled through compensation from the media owner, not silence.
We say the uncomfortable part
When a budget is too small for television to register at all, we say so — and propose radio, a regional mix or out-of-home that will do more for the same money.
Newsrooms are not ad space
In PR we never promise on a newsroom’s behalf. We offer them stories, data and people who can talk — and we never mix advertising spend with what a journalist is meant to write. That is why newsrooms trust us, and why it works.
The data belongs to the client
Media plans, achieved prices and campaign evaluations are handed over. A client who knows what they paid has no fear of leaving — which is exactly why they stay.
Three companies, one contract
OMNIA GROUP brings together three specialised companies. For a client that means the media plan, the shoot and the design all happen under one roof — no supplier hunt, and nobody passing accountability between them.
- MEDIAOMNIA MEDIARuns performance and digital marketing — retail media, campaigns, measurement, content and websites.omniamedia.cz
- PRODUCTIONOMNIA PRODUCTIONShoots commercials, corporate films and product photography. From script to final export.Website in preparation
- PROMNIA PRBuys media space across television, radio, print and out-of-home, and runs PR — media relations, crisis communication, press events.You are here
The team
Media planning and buying are run by the people who bought media for the group’s clients back when it was done under OMNIA MEDIA; alongside them work PR consultants who know newsrooms from the inside. You deal with them directly — not with a salesperson who hands the job on. Spots for campaigns are shot by our sister company OMNIA PRODUCTION; the digital part of the mix is run by OMNIA MEDIA.
Tell us what you need.
We reply within one business day. The first consultation is free and non-binding.